New CEN European Standard for Chemical Hazards in Childcare Articles
Wed, Jan 14, 2026 07:01 EST
SGS, the world's leading testing, inspection and certification company, has published SafeGuardS 193.25, reporting on the European Committee for Standardization's (CEN) December 2025 publication of a new voluntary standard, EN17826, which provides safety requirements for chemicals used in childcare articles. Existing legislation, including the Regulation on General Product Safety, the REACH Regulation, the Persistent Organic Pollutants (POP) Regulation and the Toy Safety Directive (TSD), provides a framework for protection against chemical hazards. However, EN17826 addresses a gap in detailed chemical requirements and serves as a structured reference for future revisions of sector-specific vertical childcare articles standards. EN17826 provides information on test methods and requirements that limit the following substances: Migration limits for certain elements, as listed in the TSD Flame retardants not yet listed in the REACH or POP regulations. The restriction applies even when these substances are used for other purposes Aniline, with a limit aligned with the TSD Allergenic fragrances, consistent with the TSD Formaldehyde: the limit in REACH Annex XVII (entry 72) has been reduced from 75 mg/kg to 30 mg/kg, matching the TSD Polycyclic aromatic hydrocarbons (PAHs): several substances and limits adopted from AFPS GS 2019-01-PAK for the German GS certification scheme Formamide: restriction for large foam components, based on the TSD All childcare articles covered by CEN Technical Committee 252 are included within the scope of the new standard. SGS experts publish SafeGuardS to keep stakeholders informed about regulatory changes that could impact their business. SafeGuardS 193.25 includes further information about the existing legislation related to EN17826, as well as the scope of the new standard. Stakeholders are encouraged to refer to the original SafeGuardS 193.25 for more details. SGS toy and juvenile product services SGS offers a wide range of services to ensure that products comply with relevant standards for childcare articles and children's equipment. They provide consulting, training, product development, testing, audit and inspection services to ensure that products comply with strict regulations worldwide, demonstrating the safety and quality of juvenile products being brought to the market. After all, it's only trusted because it's tested. Learn more about SGS's toy and juvenile product services. SGS SafeGuardS keep you up to date with the latest news and developments in the consumer goods industry. Read the full CEN publishes EN17826 to address chemical hazards in childcare articles SafeGuardS. Subscribe today and receive SGS SafeGuardS direct to your inbox. For further information, contact: Catherine Follin-Arbelet Global Expert, Juvenile Products Tel: +33 (0)6 2850 2588 Dr. HingWo Tsang Global Information and Innovation Manager Tel: +852 2774 7420 Website: www.sgs.com/hardlines LinkedIn: SGS Connectivity & Products
BRINGING ARTISTS TO THE CITY OF LONDON
Wed, Jan 14, 2026 06:00 EST
Expanding their exhibition programmes in 2026, Felstead Art will be collaborating with a wider network of artists and corporate partners, contributing to the ongoing cultural enrichment of the City of London. These initiatives present the art of both emerging and mid-career artists, with a particular commitment to supporting those working in East London - ensuring meaningful visibility within the corporate and cultural landscapes of the city. Felstead Art delivers exhibition programmes in partnership with corporate organisations across the City of London and East London, curating 12 successful exhibitions across 3 locations in 2025, including presentations of works by Hervé Constant, Mingzhang Sun, Baroque Anarchist, Anastasia Tribambuka, Ben Wakeling, Moisés Moreno, Graham Duncan Elder, and Anna Kolosova. These sustained programmes have established a platform for ambitious curatorial development, and has been supported by sister companies Felstead Framing and the East London Art Society. "With the development of our exhibition programmes in 2026, we seek to bring more artists to new audiences, fostering deeper artistic connections in the City of London." - Michael Wormack, Director Current exhibitions include Clive Gray: Fluid Forms and Resonance at 2 Gresham Street, open until the end of January, and Katy Sayers Green: Noah's Woods at 60 Threadneedle Street, open until the end of February. For more information about Felstead Art, their upcoming exhibitions, or to discuss opportunities and partnerships, please visit www.felsteadart.com or contact director Michael Wormack at michael@felsteadart.com.
Steptoe & Johnson Welcomes Five Litigation Attorneys to Charleston Office
Tue, Jan 13, 2026 13:53 EST
Chip E. Williams , Jared C. Underwood , Kyle S. Ayers , Thad A. Bowyer , and Austin H. Johnson have joined Steptoe & Johnson PLLC's Charleston, West Virginia office. The group, along with paralegals Sherri Persinger and Lisa Simmons, join the firm's Litigation department with Williams and Underwood as Of Counsel, and Ayers, Bowyer, and Johnson as Associates. "We are pleased to welcome this group of trusted litigators to our team," said Christopher L. Slaughter, CEO of Steptoe & Johnson. "Chip and Jared are well-known for their decades of trial work, which will strengthen the firm's litigation capabilities, particularly in complex cases. We are pleased to have Kyle, Thad, and Austin join them, and we look forward to the excellent service they will provide to clients." Williams has been litigating public entity cases in southern West Virginia for more than two decades. He is well-known and respected in the region, where he has fostered invaluable relationships with local and state government officials. Williams represents governmental entities, including municipalities, in a vast array of civil matters. He earned his law degree from West Virginia University College of Law and his bachelor's degree from West Virginia University. Underwood has more than 10 years of experience representing individuals, businesses, and public entities in a wide array of litigation matters, with an emphasis on education law, employment law, and civil rights litigation. He earned his law degree from West Virginia University College of Law and his bachelor's degree from West Virginia University. Ayers has experience in various types of civil litigation, including the defense of litigation against public entities. He assists with the representation of municipalities and governmental entities in cases involving negligence, discrimination, and other civil matters. He earned his law degree from Lincoln Memorial University Duncan School of Law and his bachelor's degree from West Virginia University. Bowyer defends clients in a variety of civil, criminal, and administrative matters. He assists in cases involving premises and product liability claims, among others. He earned his law degree from West Virginia University College of Law and his bachelor's degree from Concord University. Johnson represents clients in a wide range of litigation matters, with an emphasis on education law, employment law, and civil rights litigation. He assists with managing discovery, drafting pretrial motions, handling oral hearings, mediations, and trial preparations for state and federal litigation cases. He earned his law degree from Appalachian School of Law and his bachelor's degree from West Virginia University.
Pools by Design Expands Their Presence in Southern Arizona with Creative Pools & Spas of Sierra Vista
Tue, Jan 13, 2026 13:32 EST
Local business of Tom Giuffrida continues to serve Sierra Vista Community with new access to Master Pools Guild level resources Pools by Design, Southern Arizona's only Master Pools Guild member and award-winning pool design and construction firm, is pleased to announce the expansion of its services into the Sierra Vista area through its acquisition of Creative Pools & Spas (CP&S). This strategic alignment brings together the deep-rooted personal service delivered by proud Sierra Vistan Tom Giuffrida with the decorated Tucson luxury pool builder's expanded production capabilities and resources. For Southeastern Arizonans, this means continuity with a trusted name they know, enhanced by greater design capabilities, faster project timelines, and access to innovative construction methods for both traditional shotcrete pools and the newer fiberglass options. "Our COO and I have known Tom Giuffrida for several decades, having worked together at previous pool companies and sharing our insights over the years to better our craft. He has built an incredible reputation in the Sierra Vista area through his dedication to understanding each client's unique vision and genuine commitment to the community," said Ken Larison, Founder of Pools by Design. "Our goal is to honor and extend that legacy by providing the clients of CP&S with even more high-quality resources, cutting-edge technology, and the support of our award-winning design and construction teams. Every person from Sierra Vista to Bisbee and Douglas can expect the same personal attention they've always received from CP&S as they join the Pools by Design family." Tom Giuffrida, who founded Creative Pools & Spas 20 years after moving to Sierra Vista in 1995, brings more than four decades of pool industry experience to Pools by Design's leadership team. His philosophy of client collaboration is the heart of the Sierra Vista operation and has allowed for world class backyard transformations. "I'm excited about working with Nick, Ken and the rest of the team, and continuing to build projects in the Sierra Vista area," said Giuffrida. "I'll still be able to work with the team that I've trusted for years, but I can now explore more design options with clients, deliver faster construction timelines, and gain better access to the latest innovations in pool technology. I'm getting the backing that this community deserves." The expanded Sierra Vista operation will offer even more comprehensive services in custom pool design and construction, spa installations, as well as pool remodeling and renovation. Clients in the area will benefit from Pools by Design's expanded repertoire of artisan materials and craftsmen paired with industry leading 3D rendering software, allowing homeowners to walk through their future backyard oasis before construction begins. As Southern Arizona's only Master Pools Guild member-an invitation-only organization for the world's highest quality pool builders-Pools by Design will undoubtedly add their own contributions to the unparalleled craftsmanship standards already present in the Sierra Vista region. The company has earned more than 150 design awards and maintains a reputation built on consistent referral business from satisfied clients and contractor partners.
Keeper Security Strengthens Atlassian Williams F1 Team's Cyber Defences With KeeperPAM
Tue, Jan 13, 2026 12:51 EST
Keeper's unified, cloud-native PAM platform enables Atlassian Williams F1 Team to enforce zero-trust security, control privileged access and streamline operations globally Keeper Security , the leading provider of zero-trust and zero-knowledge Privileged Access Management (PAM) software protecting passwords, passkeys, privileged accounts, secrets and remote connections, today announces the release of a new case study with Atlassian Williams F1 Team , highlighting how the Formula 1 team has strengthened its cybersecurity posture with KeeperPAM®. In Formula 1, success depends not only on a driver's performance on the track, but also on the vast amounts of data behind each team's car design, testing and strategy. Every race weekend, Atlassian Williams F1 Team generates terabytes of sensitive telemetry data and performance insights that inform critical team decisions. Any intrusion into a team's network infrastructure - from the factory to the paddock - could prove disastrous. Atlassian Williams F1 Team operates with a fast-moving, globally distributed workforce that requires secure access to critical systems, data and infrastructure from anywhere. The team needed a solution that would support secure operations during race weekends without adding complexity. KeeperPAM delivered this through a zero-knowledge architecture built on a zero-trust foundation, providing role-based access controls, privileged session monitoring and automated provisioning - enabling Atlassian Williams F1 Team to strengthen their security while maintaining the speed and agility needed to remain competitive in Formula 1. "We travel to more than 20 countries each season, and every week we're in a new location," said James Vowles, Team Principal, Atlassian Williams F1 Team. "Our infrastructure isn't sitting safely in a single building - it's traveling with us. That means we have to be secure wherever we are, from airports to garages to our HQ at Grove. With Keeper, we can build that fortress around our operations." "We now have a single platform where all of our connections go through," said Harry Wilson, former Head of Information Security, Atlassian Williams F1 Team. "We can apply policies, monitor usage and generate alerts when something unexpected happens. Doing that on our server estate was critical to us." KeeperPAM is the industry's first unified, cloud-native PAM platform built on a foundation of zero-trust and zero-knowledge security. It consolidates enterprise password management, secrets management, privileged session management, endpoint privilege management, secure remote access and dark web monitoring into a single, easy-to-deploy solution. KeeperPAM eliminates the complexity of legacy tools while providing organisations with real-time visibility, automated least-privilege enforcement and AI-driven threat detection to stop breaches in real time. "There are times when employees need local admin rights on a case-by-case basis," added Wilson. "With Keeper, we can grant that access in real time and remove it automatically, which gives us confidence that privileged access is always controlled and temporary." "Modern PAM has to do more than secure credentials. It has to automate provisioning, rotate secrets and eliminate standing privileges - all without burdening IT teams," said Craig Lurey, CTO and Co-founder, Keeper Security. "That's why we designed KeeperPAM to replace complexity with automation, freeing organisations like Atlassian Williams F1 Team to focus on what they do best." With KeeperPAM, Atlassian Williams F1 Team has centralised and secured all credentials within a zero-knowledge platform, eliminating plaintext exposure while automating the provisioning and deprovisioning of privileged access. This approach reduces operational overhead for IT teams, enforces least-access by default and ensures that sensitive systems remain protected without slowing down the engineers and staff who rely on them every weekend. By implementing KeeperPAM, Atlassian Williams F1 Team is able to operate securely worldwide on any network and with any device, while enabling its engineers to focus on performance innovation. For the team, security has become a competitive advantage. To learn more, the full Atlassian Williams F1 Team and KeeperPAM case study is available at https://www.keeper.io/hubfs/Atlassian-Williams-F1-Team-Case-Study.pdf
Groundwork Yorkshire Launches 'Meat Buying Club' in Hull to Combat Cost-of-Living Crisis
Tue, Jan 13, 2026 11:16 EST
HULL, UK - January 13, 2026 - Groundwork Yorkshire has announced the launch of a new community-led Meat Buying Club in Hull, designed to help local residents access high-quality, fresh meat at affordable prices. Launching this month, the initiative is a direct response to the ongoing cost-of-living crisis, ensuring that nutritious meals remain accessible to low-income households and families looking to stretch their budgets further. In partnership with Nick Robins Butchers , an established Hessle Road business, Springhead Park Golf Club and Hull Church Housing the club offers a sustainable alternative to supermarket shopping. By pooling collective buying power, the club provides significant savings on essential meat products without compromising on quality. Bridging the Gap for Smaller Households While many bulk-buy schemes cater to large families, the Groundwork Meat Buying Club is specifically designed to support smaller households that often miss out on supermarket volume discounts. "We have seen firsthand how rising food costs are impacting local people," said Karen Tozer, Programme Manager at Groundwork Yorkshire . "This club isn't just about cheaper food; it's about quality healthy options that are sustainably sourced. We are enabling residents to access quality meat from a local butcher and thus helping the local economy. The meat club will provide better quality produce than they might find in the budget aisle, alongside the tools and knowledge to cook nutritious meals for less." How It Works Members can subscribe to one of two weekly packs, with prices starting at just £10.50 . Packs include staples such as chicken fillets, minced pork or beef, sausages, and back bacon. To ensure families can make the most of every ingredient, every meat pack comes with a free support bundle, including: A weekly meal planner and shopping list. A "Cooking on a Budget" recipe booklet. Food budgeting worksheets and money-saving tips. Community Hubs & Collection The initiative operates through a network of local "Community Hubs" where members can collect their orders every Thursday. Confirmed hubs include: Springhead Park Golf Club (Willerby Road) The Shed (West Dock Avenue) St Barnabus Court (Boulevard South) St Catherines Court Registration & Key Dates Registration opens on Thursday, January 15, 2026 , with the first collection scheduled for Thursday, January 29 . New members are invited to start with a no-obligation two-week trial before committing to full membership. Call for New Hubs Groundwork is actively seeking other local organisations to join the network as collection hubs. Community groups or venues interested in supporting their local area can contact Karen Tozer directly. About Groundwork Yorkshire Groundwork Yorkshire is a charity working locally and nationally to transform lives in the UK's most disadvantaged communities. We help people gain confidence and skills, get into training and work, protect and improve green spaces, and lead more active lives and overcome significant challenges such as fuel poverty and social isolation.
Tasmanian Tiger® to Exhibit New Products at 2026 SHOT Show®
Tue, Jan 13, 2026 10:00 EST
Tasmanian Tiger® will launch several new products for law enforcement, military, SWAT, undercover, and medics at 2026 SHOT Show® in Booth 20221 in Las Vegas, Nevada, Jan. 20 - 23, 2026. Tasmanian Tiger®, a tactical nylon line of products distributed exclusively for the US market by Proforce Equipment, Inc., will exhibit at the 2026 SHOT Show® , to be held Jan. 20 - 23, 2026, at The Venetian Expo and Caesars Forum in Las Vegas, Nevada. Attendees can visit Tasmanian Tiger at Booth 20221 to explore the brand's latest innovations designed for law enforcement, military, SWAT, undercover operations, and field medics. "SHOT Show remains one of the most important venues for connecting directly with the professionals who rely on our equipment every day," said Richard Lewis, President and CEO of Proforce Equipment, Inc. "Our 2026 lineup reinforces Tasmanian Tiger's commitment to intelligent design, durability, and real-world functionality, and we look forward to sharing these new solutions with industry partners at the show." The 2026 lineup reflects Tasmanian Tiger's continued commitment to highly functional, user-driven design engineered to meet the evolving demands of tactical professionals. Several new products will officially launch in 2026, including: TT First Responder 50 (MSRP $649 - $799) A large paramedic backpack featuring a highly functional interior layout with removable pouches, a removable Tegris® panel with hook & loop, and elastic loops for customized medical organization. Designed for efficient vehicle storage, the pack is compatible with the separately sold TT Side Pocket 17 for expanded external storage. TT Modular Chest Rig 4xM4 (MSRP $219 - $259) A flat, modular chest rig with four fixed magazine pouches, detachable side pouches, and a front flap with hook & loop fastening for size M SAPI plates. The rig features laser-cut MOLLE, removable shoulder pads, and compatibility with plate carriers and the TT Modular Chest Rig Pack . TT Modular Grab Pack 30 (MSRP $449 - $499) A versatile escape and survival backpack offering 30 liters of capacity across two fully opening compartments. Designed for adaptability, it includes hook & loop-mounted pouches, MOLLE customization options, flat document pockets, and a padded, adjustable carrying system that can be removed for vehicle storage. TT Cross Body Hip Bag (MSRP $44.95) A compact EDC solution with multiple internal organizers, elastic attachment straps, a secure rear compartment, and an X-shaped hook & loop surface for added flexibility and foldability. Other new products include the TT Modular Chest Rig Pack , TT SGL Mag Pouch Clamp M4 , TT Modular Pack 30 SL , TT Base Pack 60 FO , TT Rescue Pouch , TT Tourniquet Pouch III , and the TT Side Pocket 17 . In addition to new product launches, the Tasmanian Tiger team will unveil its new 2026 product catalog, providing a comprehensive look at the brand's full range of tactical solutions. The SHOT Show is owned by NSSF, the firearm industry trade association, and is restricted to the shooting, hunting, and outdoor trade professionals and commercial buyers and sellers of military, law enforcement, and tactical products and services ONLY. The SHOT Show is not open to the general consuming public (e.g., private visitors, hunters, sports shooters, members of hunting and sports shooting clubs, etc.). Proof of professional affiliation is required. Find a local dealer here for any of the exciting Tasmanian Tiger products. Stay in the conversation by following us on Facebook , Twitter , and Instagram . All sales inquiries can be directed to tt@tasmaniantigerusa.com .
Prairie Farms Family of Companies Announces Partnership with Folds of Honor
Tue, Jan 13, 2026 09:15 EST
Prairie Farms Dairy and Hiland Dairy Foods today announced a $250,000 donation to Folds of Honor, reinforcing a shared commitment to honoring sacrifice through education. The contribution will fund fifty, $5,000 academic scholarships for the families of America's fallen or disabled military and first responders, providing support that will impact lives for generations to come. Beginning in January 2026, the yearlong program will keep Folds of Honor's mission front and center for millions of shoppers during America's 250 th Anniversary. By uniting packaging, retail displays, and digital engagement, the Prairie Farms Family of Companies will help broaden awareness and inspire ongoing support. As part of the initiative, the Prairie Farms and Hiland brands will feature dedicated Folds of Honor labels on all white milk gallons and half gallons, ensuring the mission is visible in dairy aisles throughout 2026. "Folds of Honor is proud to partner with the Prairie Farms Family of Companies," said Folds of Honor founder and CEO Lt. Col. Dan Rooney. "The outstanding team of patriots at Prairie Farms Dairy and Hiland Dairy Foods understand the importance of an education and are doing something about it. Their commitment and generosity will make a life-changing difference for families who need and deserve our help. We are grateful too to their customers who can join us on our mission." "Prairie Farms is dedicated to 'Do Right' for our farm families, employees, and communities, and our partnership with Folds of Honor is a testament to that mission," said Matt McClelland, CEO and Executive Vice President of Prairie Farms Dairy. "Our companies are excited to support the families of the brave men and women of our military and first responders through this partnership, as it will allow us to make a meaningful, long-lasting difference for those who have sacrificed so much." "This partnership reflects the heart of our organization," said Rick Beaman, President of Hiland Dairy. "Through uniting our brands with a shared purpose, we're able to elevate the importance of education while honoring the bravery of our nation's heroes." Throughout the year, Prairie Farms and Hiland Dairy will connect consumers to the heart of the Folds of Honor mission with meaningful moments and celebrations. From website content and seasonal stories to patriotic holiday events around Memorial Day, Fourth of July, and Veterans Day, shoppers will have opportunities to learn, participate, and show their support. Additional summertime activations will further invite families to join in honoring and uplifting the legacies of America's heroes. For more information about our partnership with Folds of Honor and the mission to Honor Their Sacrifice. Educate Their Legacy, please visit prairiefarms.com/foh or hilanddairy.com/foh .
American Marketing Association Releases Groundbreaking Future Trends in Marketing Report
Tue, Jan 13, 2026 08:00 EST
Report explores the dynamic landscape shaped by shifting trends, emerging technologies, and evolving consumer expectations The American Marketing Association (AMA) released a new research report today, 2026 Future Trends in Marketing , that highlights five trends that will transform the marketing landscape over the next five to ten years. The AMA believes that marketers are not just responders to change, but active innovators shaping the future through their work. This new report was developed with input from over 30 professional marketers with diverse perspectives and highlights the key steps marketing teams can take to successfully navigate the coming changes. AMA's 2026 Future Trends in Marketing report provides a deep dive on these top five trends: The Age of Autonomous Agents : AI agents are poised to revolutionize marketing by acting as intermediaries between consumers and brands, automating everything from shopping decisions to campaign execution. Consumer Discovery Shifts to Scroll : Consumer discovery is shifting from traditional keyword-based search engines to scroll-native social platforms and AI chatbots. Brands need to create emotionally resonant, feed-optimized content and partner with creators while adapting to a landscape where social media and AI interfaces have become the primary discovery engines for consumers. Portfolio Careers and the Liquid Workforce : The traditional full-time career model in marketing is being replaced by a "liquid workforce" of fractional leaders, freelancers, and portfolio careerists who combine multiple roles and income streams while companies increasingly rely on flexible talent and AI to stay agile in uncertain times. Innovation Imperative in Sustainability : Forward-thinking marketers are maintaining sustainability investments and innovating through circular design, smart packaging, and green storytelling to differentiate their brands and meet growing consumer demand for environmental responsibility. Building Brand Trust in a Fragmented World : In an era of AI-driven misinformation and fragmented identity-based communities, brands must earn trust through transparency, cultural fluency, and authentic participation in the rituals and values of digital communities rather than relying on traditional demographic targeting or broad messaging. "With this new research, the AMA is equipping marketers not just to keep pace with change, but to lead it. The 2026 Future Trends in Marketing Report is designed to help our members and the broader marketing community make informed decisions that will drive growth, spark innovation, and unlock opportunities for the profession," said Bennie F. Johnson, CEO of the AMA. This report also features scenarios on the future of marketing. Below are snapshots of four possible marketing futures that could unfold in the next 5-10 years. They are not predictions, but provocations that explore how today's trends might converge and evolve. Sofia in the Infinite Marketplace : In a world of abundant energy and AI-driven hyper-personalization, Sofia navigates life as both a consumer managed by an AI health coach that constantly markets to her and a fractional marketer who provides the "human filter" of authenticity that burned-out consumers crave. Malik in the Age of Enough : After catastrophic climate disasters forced global rationing and austerity measures, Malik works as a marketer helping communities adapt to resource constraints by crafting messages of solidarity and shared sacrifice rather than promoting consumption. Alex in the Free Attention Zone : Following a reckoning around the attention economy and its negative impacts on society, the world is divided between "protected" attention zones and unregulated Free Zones. Alex works as an underground cognitive broker helping people and brands navigate the fragmented landscape of attention regulation. Riley and Marketing Reimagined : As AI agents take over all transactional marketing functions, Riley reinvents themselves as a "Creative Resonance Designer" who creates imaginative, emotionally resonant experiences that algorithms cannot replicate in a world where human meaning-making is the only remaining differentiator. Want to learn more? Visit AMA.org to view the research summary or download the full AMA Future Trends Report. Methodology: This report used a modified Delphi process combined with elements from the Institute for the Future's foresight methodology, bringing together over 30 marketing professionals from May to August 2025. The panelists, selected for their diverse expertise and backgrounds, participated in strategic foresight training, independently nominated trends, engaged in multiple rounds of voting and discussion, and examined future scenarios using the STEEP framework (considering social, technological, economic, environmental, and political factors). Throughout the process, they provided evidence-based insights to forecast how marketing might evolve over the next five to ten years, and what marketers and brands should do now to stay ahead. ### Download AMA's Future Trends in Marketing Report
American Marketing Association Releases Groundbreaking Future Trends in Marketing Report
Tue, Jan 13, 2026 08:00 EST
For Immediate Release: Tuesday, January 13, 2026 Contact: Amy Gwiazdowski, agwiazdowski@ama.org American Marketing Association Releases Groundbreaking Future Trends in Marketing Report Report explores the dynamic landscape shaped by shifting trends, emerging technologies, and evolving consumer expectations Chicago, IL -The American Marketing Association (AMA) released a new research report today, 2026 Future Trends in Marketing , that highlights five trends that will transform the marketing landscape over the next five to ten years. The AMA believes that marketers are not just responders to change, but active innovators shaping the future through their work. This new report was developed with input from over 30 professional marketers with diverse perspectives and highlights the key steps marketing teams can take to successfully navigate the coming changes. AMA's 2026 Future Trends in Marketing report provides a deep dive on these top five trends: The Age of Autonomous Agents : AI agents are poised to revolutionize marketing by acting as intermediaries between consumers and brands, automating everything from shopping decisions to campaign execution. Consumer Discovery Shifts to Scroll : Consumer discovery is shifting from traditional keyword-based search engines to scroll-native social platforms and AI chatbots. Brands need to create emotionally resonant, feed-optimized content and partner with creators while adapting to a landscape where social media and AI interfaces have become the primary discovery engines for consumers. Portfolio Careers and the Liquid Workforce : The traditional full-time career model in marketing is being replaced by a "liquid workforce" of fractional leaders, freelancers, and portfolio careerists who combine multiple roles and income streams while companies increasingly rely on flexible talent and AI to stay agile in uncertain times. Innovation Imperative in Sustainability : Forward-thinking marketers are maintaining sustainability investments and innovating through circular design, smart packaging, and green storytelling to differentiate their brands and meet growing consumer demand for environmental responsibility. Building Brand Trust in a Fragmented World : In an era of AI-driven misinformation and fragmented identity-based communities, brands must earn trust through transparency, cultural fluency, and authentic participation in the rituals and values of digital communities rather than relying on traditional demographic targeting or broad messaging. "With this new research, the AMA is equipping marketers not just to keep pace with change, but to lead it. The 2026 Future Trends in Marketing Report is designed to help our members and the broader marketing community make informed decisions that will drive growth, spark innovation, and unlock opportunities for the profession," said Bennie F. Johnson, CEO of the AMA. This report also features scenarios on the future of marketing. Below are snapshots of four possible marketing futures that could unfold in the next 5-10 years. They are not predictions, but provocations that explore how today's trends might converge and evolve. Sofia in the Infinite Marketplace : In a world of abundant energy and AI-driven hyper-personalization, Sofia navigates life as both a consumer managed by an AI health coach that constantly markets to her and a fractional marketer who provides the "human filter" of authenticity that burned-out consumers crave. Malik in the Age of Enough : After catastrophic climate disasters forced global rationing and austerity measures, Malik works as a marketer helping communities adapt to resource constraints by crafting messages of solidarity and shared sacrifice rather than promoting consumption. Alex in the Free Attention Zone : Following a reckoning around the attention economy and its negative impacts on society, the world is divided between "protected" attention zones and unregulated Free Zones. Alex works as an underground cognitive broker helping people and brands navigate the fragmented landscape of attention regulation. Riley and Marketing Reimagined : As AI agents take over all transactional marketing functions, Riley reinvents themselves as a "Creative Resonance Designer" who creates imaginative, emotionally resonant experiences that algorithms cannot replicate in a world where human meaning-making is the only remaining differentiator. Want to learn more? Visit AMA.org to view the research summary or download the full AMA Future Trends Report. Methodology: This report used a modified Delphi process combined with elements from the Institute for the Future's foresight methodology, bringing together over 30 marketing professionals from May to August 2025. The panelists, selected for their diverse expertise and backgrounds, participated in strategic foresight training, independently nominated trends, engaged in multiple rounds of voting and discussion, and examined future scenarios using the STEEP framework (considering social, technological, economic, environmental, and political factors). Throughout the process, they provided evidence-based insights to forecast how marketing might evolve over the next five to ten years, and what marketers and brands should do now to stay ahead. ###
AI Search Is Making Traffic Metrics Obsolete, UK Experts Warn
Tue, Jan 13, 2026 06:16 EST
Firney, the UK-based conversational search and hyper-personalisation specialist, has warned that brands targeting more website traffic and bigger numbers could be missing a trick in the new era of AI-powered search. Firney's conversational search experts say the next frontier of AI browsing calls for a deeper focus on intent, intelligence, and real customer outcomes rather than traditional traffic metrics as shoppers become more AI-search savvy. While vanity metrics often dominate dashboards, they rarely reflect meaningful progress. Page speed scores, time on page, and even simplistic conversion averages can mask the reality of how effectively a website helps customers make decisions. AI-confident consumers are increasingly asking natural-language questions, expecting personalised guidance, and moving fluidly between channels. This shift requires more sophisticated measures of performance. Brands need indicators that don't just show whether visitors convert; they need advanced KPIs that show *why* they're converting. "As browsing behaviour evolves, the old rules no longer apply," says Marc Firth, Co-Founder of Firney. "Gen Z users don't search the way millennials do - they ask conversational questions, expect context-aware answers, and look for guidance influenced by technology and real-time relevance. If a platform can't understand customer intent and adapt its structure and content accordingly, it simply won't convert, no matter how many people land on it." Building a sales-driven platform in this new landscape starts with understanding those behaviours. Firney's engineering team blends UX research, data science, and conversion psychology to design sites that reduce friction at every stage of the journey. That means intelligent search for large inventories, AI-driven product suggestions that adapt based on behaviour, and page structures that shift depending on the customer's past behaviour and funnel position, from informative top-of-funnel content to clear, calls to action for users ready to buy. The ultimate goal is to help visitors find the right answer faster, with as little cognitive load as possible, facilitating a natural, seamless conversion. This shift is especially important right now as AI browsing increasingly becomes the norm. Customer expectations are evolving, with buyers now looking for websites that guide them like a human salesperson: anticipating questions, predicting needs, and offering personalised content across multiple visits. With economic pressure mounting more than ever and pushing brands to prove return on investment from every digital channel, companies can no longer afford platforms that look good but fail silently at the point of decision. Firney's technology is built for this reality. By combining conversational search, hyper-personalisation, and real-time behavioural insight, the company helps organisations turn intent into action, and clicks into real, measurable results. For more information, visit www.firney.com .
Sleep Better, Recover Faster: UK Supplement Brand Unlocks The Science Behind Tart Cherry Extract
Tue, Jan 13, 2026 05:57 EST
Forget counting sheep this winter. The secret to a good night's sleep might just come from cherries, says science-backed supplement brand, Supp. A UK supplement brand rooted in science, Supp has developed a new rest, recharge and recover Montmorency Cherry Extract supplement that harnesses the natural power of tart cherries. Montmorency cherries are naturally rich in melatonin, anthocyanins and other antioxidant compounds that have been linked to healthier sleep patterns, reduced inflammation and improved post-exercise comfort. The extract offers a simple way to support more consistent sleep while easing muscle fatigue and joint stiffness. Supp's high-strength capsules deliver a concentrated dose of freeze-dried tart cherry in a clean, plant-based capsule. This process helps preserve the fruit's natural compounds without unnecessary additives, offering a gentle but effective boost for both sleep quality and post-exercise recovery. Supp co-founder and biomedical scientist Olivia Buckley said, "Tart cherries naturally contain melatonin, the hormone that regulates the body's sleep cycle. "Studies show that taking Montmorency cherry extract can help people fall asleep faster and stay asleep longer. It's also packed with antioxidants that reduce inflammation, support recovery, and promote healthy ageing - all from a single, natural ingredient." The supplement is increasingly popular among athletes and busy professionals alike, thanks to its dual role in rest and restoration. Whether used to unwind after training or to maintain energy through demanding schedules, the ingredient provides a simple, plant-based way to support overall wellbeing. Co-founder Toby Devonshire added, "What we love about tart cherry extract is that it offers a gentle yet effective approach to improving sleep quality without stimulants or synthetic additives. "It's a product that fits effortlessly into daily life: for people who train hard, sleep light, or just want to wake up feeling properly refreshed." With winter routines becoming more hectic and daylight hours shrinking, Supp's Montmorency Cherry Capsules offer a small but powerful way to keep the body balanced, helping people rest well, recover naturally, and start each day feeling recharged. For more information, visit https://supp.store .
Zaffiri Precision to Introduce the ECHO Series
Mon, Jan 12, 2026 13:16 EST
Zaffiri Precision , a leader in American-made, precision-engineered aftermarket components for Glock® and SIG Sauer platforms, proudly highlights the ECHO and ECHO Elite complete uppers from its revamped product lineup. Designed for shooters who demand both bold aesthetics and real-world functionality, the ECHO series represents the perfect fusion of aggressive styling, enhanced handling, and reliable performance, making it an ideal upgrade for competitive shooters, concealed carriers, and enthusiasts alike. The ECHO and ECHO Elite will be on display in Booth 72755 at SHOT Show® 2026 , to be held Jan. 20 - 23, 2026, at the Venetian + Caesars Forum in Las Vegas, Nevada. The ECHO slide stands out with its modern, tactical design: sharp angled front and rear serrations for superior grip and effortless slide manipulation, even in high-stress or gloved conditions. Signature window cuts not only reduce overall weight for faster cycling and reduced recoil but also add a distinctive, sleek profile that turns heads at the range. Crafted from a single billet of 17-4 stainless steel with tight tolerances, the ECHO delivers balanced weight reduction without sacrificing the durability Zaffiri Precision is known for, ensuring thousands of rounds of flawless operation. Elevating the experience further is the ECHO Elite, a premium configuration built for those seeking ultimate refinement and versatility. In addition to the core ECHO features, the Elite includes: A threaded barrel for easy suppressor or compensator attachment An upgraded steel backplate for enhanced reliability A stainless-steel guide rod for smoother recoil management and longevity Suppressor-height tritium night sights for rapid target acquisition in low-light scenarios and seamless co-witnessing with red dot optics These upgrades provide smoother operation, reduced muzzle flip, and premium low-light visibility, making the ECHO Elite ready for duty, competition, or suppressed setups right out of the box. As part of Zaffiri Precision's shift toward pre-configured, rigorously tested complete uppers, the ECHO series is available as a direct bolt-on upgrade, complete with slide, barrel, upper parts kit, and sights. Optic-ready options ensure compatibility with popular red dots, allowing shooters to customize further while benefiting from the company's renowned machining quality and finish options. "The ECHO series embodies our commitment to passion, progress, and precision," said Thom Kuss, Director of Marketing for Zaffiri Precision. "It's not just about looking aggressive; it's about performing under pressure, whether on the range or in real-world applications." Visit Zaffiri Precision at Booth 72755 during SHOT Show 2026 to experience the new lineup firsthand. For more information on Zaffiri Precision, visit https://zaffiriprecision.com/ or any of its social media platforms: Instagram or X . Additional high-resolution images are available for download here: https://lauraburgess.com/clients/zaffiri-precision/ .
Join the American Marketing Association for the 2026 Year Ahead in Marketing Virtual Conference
Mon, Jan 12, 2026 08:00 EST
For Immediate Release: January 12, 2026 Contact: Amy Gwiazdowski, agwiazdowski@ama.org Join the American Marketing Association for the 2026 Year Ahead in Marketing Virtual Conference Learn about the trends that are here to stay, 2026 shifts, and strategic best practices Chicago, IL -The American Marketing Association (AMA) will host the 2026 Year Ahead in Marketing Virtual Conference taking place Tuesday, January 20 and Wednesday, January 21, 2026. Industry leaders and trend-watchers will explore the forces shaping the marketing landscape in the coming year-from shifting consumer expectations and emerging technologies to evolving team structures and measurement strategies. Whether you're planning campaigns or setting long-term strategy, this event will help you prepare with clarity and confidence. Featured Fireside Chat: Tuesday, January 20, 2026 10:00 am - 10:45 am CST Registration Info Key Insights from the 2026 Trends Report-This new AMA report explores the dynamic landscape shaped by shifting trends, emerging technologies, and evolving consumer expectations. Join AMA's CEO, Bennie F. Johnson to discuss the 2026 Future Trends in Marketing Report and the trends that will transform the marketing landscape over the next five to ten years. The AMA believes that marketers are not just responders to change, but active innovators shaping the future through their work. This new report was developed with input from over 30 professional marketers with diverse perspectives and highlights the key steps marketing teams can take to successfully navigate the coming changes. Learn more about the 2026 Future Trends in Marketing Report and why this conversation is important for the marketing profession. Conference Takeaways and Highlights: Key marketing trends to watch in the year ahead Insights into how AI and tech will reshape marketing roles and workflows Predictions for evolving consumer behavior and expectations Tips for aligning strategy with brand values and business goals Tools to help guide planning, budgeting, and innovation Conference Information: Tuesday, January 20, 2026 | 10:00 am - 12:45 pm CST Wednesday, January 21,2026 | 10:00 am - 12:05 pm CST Registration for this virtual conference is free to all attendees. Registration and event information . For additional information about the 2026 Future Trends in Marketing Report , please contact Amy Gwiazdowski, VP, Communications at agwiazdowski@ama.org. Thank you to the sponsors of AMA's 2026 Virtual Conference: The Year Ahead in Marketing- Zoominfo , Quantilope , PPAI , Wrike , Canto , and SXSW . Learn more about AMA's 2026 conferences and upcoming virtual and in-person events at AMA.org . ###
New York State Community Commission on Reparations Remedies Kicks Off New Year With Business Meetings and Public Hearing
Fri, Jan 09, 2026 16:12 EST
Commission to convene in Yonkers, Rochester, and Binghamton The New York State Community Commission on Reparations Remedies (NYSCCRR) will hold business meetings and continue its statewide series of public hearings in January 2026, with sessions planned in Yonkers, Rochester, and Binghamton. The Commission will first convene for business meetings on Friday, Jan. 9, 2026, from 12:00 p.m. to 2:00 p.m. at two locations : Philipse Manor Hall State Historic Site, 29 Warburton Ave, Yonkers, NY 10701 Urban League of Rochester, 265 N Clinton Ave, Rochester, NY 14605 Following the business meetings, the NYSCCRR will host a public hearing on Saturday, Jan. 17, 2026, from 12:00 p.m. to 3:00 p.m. at American Legion Post 80, 76 Main Street, Binghamton, NY 13904. Community members are invited to share experiences, insights, and testimony to help shape the Commission's recommendations on reparations remedies in New York State. '"We're starting the New Year with many opportunities for New Yorkers to learn more about the Commission and to get involved," said Dr. Seanelle Hawkins, Chair of the NYSCCRR. "The Commission has listened to what the people want. We're holding business meetings at two different locations to maximize participation, and for the first time, our public hearing will take place on a Saturday. These changes reflect our commitment to making it easier for community members to attend and have their voices heard." The public hearing will begin with brief updates from the Commission, followed by public testimony. Community members, advocates, researchers, faith leaders, and families affected by the lasting impacts of slavery, discrimination, and systemic inequities are encouraged to attend and share personal experiences, documentation, or reparatory proposals. EVENT DETAILS Business Meetings: Date: Friday, Jan. 9, 2026 Time: 12:00 p.m. - 2:00 p.m. Locations: Philipse Manor Hall State Historic Site, 29 Warburton Ave, Yonkers, NY 10701 [ Click to get directions ] Urban League of Rochester, 265 N Clinton Ave, Rochester, NY 14605 [ Click to get directions ] Public Hearing: Date: Saturday, Jan. 17, 2026 Time: 12:00 p.m. - 3:00 p.m. Location: American Legion Post 80, 76 Main Street, Binghamton, NY 13904 [ Click to get directions ] Guest Speakers: Anne C. Bailey, Professor; Director at the Harriet Tubman Center for Freedom and Equity Kamilah V. Moore, Esq., former Chair of the California Repatriations Task Force Watch Online: Streaming link will be available at www.ny.gov/reparations HOW TO PARTICIPATE Those unable to attend may submit written or audio testimony via email to ReparationsCommission@reparations.ny.gov or leave a voicemail by calling 518-473-3997 .
Restrain Company Limited Opens New UK HQ
Fri, Jan 09, 2026 11:22 EST
Restrain Company Limited, a global leader in the potato storage industry, is proud to announce the opening of its new UK facility in Harrogate, North Yorkshire. This move marks a return to the company's roots, strengthening its presence in the UK while supporting its rapidly growing global operations. "With our leadership team now based in the UK, we're perfectly positioned to combine solid and focused expertise to support our expanding markets and global vision," said Dan Hewitt, Managing Director of Restrain Company Limited. "The UK HQ is more than a new workspace, it's a hub for innovation, efficiency, and collaboration that will enable us to better serve our global customer base." The new facility features larger, modern premises designed to optimise operations and enhance distribution efficiency. Restrain's global network continues to expand, ensuring customers worldwide benefit from high-quality products and reliable service. About Restrain ® For more than 20 years, Restrain ® has delivered natural, residue-free solutions that help potato growers improve crop performance and storage outcomes. Powered by nature, Restrain's technology enables growers to optimise quality, enhance sustainability, and meet increasing market demand for low-residue potato production systems.
US CPSC Finalizes New Safety Requirements for Water Bead Toys
Fri, Jan 09, 2026 09:55 EST
SGS, the world's leading testing, inspection and certification company, has published SafeGuardS 189.25 to inform stakeholders of the US Consumer Product Safety Commission's (CPSC) final rule amending the federal toy safety regulation to add specific requirements for water bead toys and toys containing water beads. On December 12, 2025, the CPSC published a final rule revising 16 CFR 1250 to address known hazards associated with water bead toys, including ingestion, choking, aspiration and insertion into the ear or nose. The rule also aims to reduce potential exposure to acrylamide from these products. The amendments will take effect on March 12, 2026. The final rule introduces new performance requirements to ensure that water beads that fit within the small parts cylinder in their dehydrated state can safely pass specified expansion and funnel or sieve tests after hydration. It also establishes limits on extractable acrylamide content in water beads and prescribes specific test methods. In addition, the rule mandates new marking, warning and instructional labeling requirements for water bead toys, their packaging and, where applicable, individual products sold without packaging. Instructional literature must also carry corresponding warnings with defined formatting and contrast requirements. The rule further updates 16 CFR 1112 to include water beads in the CPSC's list of notice of requirements. SGS publishes SafeGuardS to help businesses stay informed of key regulatory developments. SafeGuardS 189.25 outlines the implications of the CPSC's final rule for manufacturers, importers and distributors of water bead toys supplied to the US market. SGS Toy & Juvenile Product Services SGS offers a wide range of services to ensure that products comply with relevant standards for childcare articles and children's equipment. They provide consulting, training, product development, testing, audit and inspection services to ensure that products comply with strict regulations worldwide, demonstrating the safety and quality of juvenile products being brought to the market. After all, it's only trusted because it's tested. Learn more about SGS's Toy & Juvenile Product Services. SGS SafeGuardS keep you up to date with the latest news and developments in the consumer goods industry. Read the full US CPSC Issues Final Rule for Water Bead Toys SafeGuardS. Subscribe today and receive SGS SafeGuardS direct to your inbox. For further information contact: Piyush Shah SGS Consumer and Retail Technical Director - Hardlines Tel: +1 (973) 461-7953 Dennis Lancion SGS Consumer and Retail Technical Manager - Hardlines Tel: +1 (905) 364-3757 Website: www.sgs.com/hardlines LinkedIn: SGS Connectivity & Products
A Name Begins the Story: Tatro Toys Invites Families to Help Shape the Next Chapter of Play
Fri, Jan 09, 2026 08:02 EST
Baton Rouge, Louisiana, January 8, 2026 - Tatro Toys is expanding its world of imaginative, inclusive play and inviting families everywhere to help shape what comes next, starting with a name. With Flicker now part of the family, the brand is introducing new characters who will soon become part of the Tatro Toys universe. This marks the first time the public will see what these new friends look like. Before their stories officially begin, Tatro Toys is inviting its community to participate in a family-led naming campaign. "A name begins the story," said Will Barrios, founder of Tatro Toys. "Names give characters heart, identity, and meaning. By inviting families to help name our newest friends, we're inviting them into the very beginning of the storytelling process. This is about belonging, imagination, and creating toys that reflect real families and real connections." The new characters were developed through months of dreaming, sketching, imagining, and listening, with a focus on curiosity, kindness, bravery, and joy. Families are encouraged to share name ideas, including each character's emotional superpower. Four participating families will receive Flicker, our very first character in the Tatro Toys family, created to inspire imaginative play and meaningful moments at home. This community-centered moment reinforces Tatro Toys' mission to rewrite the toy story, creating play experiences shaped not just for families, but with them. How to Participate: Follow Tatro Toys on Social Media Facebook: https://facebook.com/tatrotoys Instagram: https://instagram.com/tatrotoys Dates: January 12 - February 1, 2026 Announcement by Feb 10, 2026 Families can submit name ideas by commenting on official Tatro Toys social media posts during the campaign period-no personal information is required, and all submissions are anonymous unless they choose to share their details through a direct message. About Tatro Toys® Founded by Will Barrios, a Certified Play Expert and heart-led creator, Tatro Toys® designs inclusive, joyful toys that empower children and families to play with love. Relaunching in 2026, the brand is rewriting the toy story one joyful toy at a time through products and experiences that reflect the beautiful diversity of how families grow and thrive.
SGS webinar unlocks China's cosmetic market: trends, regulations, technology and case studies
Fri, Jan 09, 2026 04:19 EST
SGS, the world's leading testing, inspection and certification company, is delighted to host a complimentary webinar, 'Unlocking China's cosmetic market: trends, regulations, technology & case studies', on January 21, 2026. The market for cosmetics in China is huge and expanding rapidly, fueled by the rising spending power of an expanding middle class and an increasing demand for innovation and premium quality. As consumers seek advanced solutions, regulatory requirements are becoming more stringent, making compliance and product safety, quality and efficacy critical for manufacturers, retailers and importers. In this webinar, SGS experts Dr. Georgios Stamatas and William Wei provide an in-depth examination of the Chinese cosmetics market, focusing on emerging market trends, regulatory updates and advances in non-invasive skin imaging and analysis for claims substantiation. Attendees will learn about SGS's solutions for evaluating cosmetic product safety and efficacy in supporting aesthetic procedures, while a Q&A offers further opportunities for direct access to expert guidance on business-specific issues. SGS solutions for clinical evaluation and efficacy studies will also be introduced, with an overview of end-to-end services designed to accelerate product development and support global market success. This webinar will be helpful for manufacturers of cosmetic and topical medicinal products seeking to enhance their R&D capability and testing strategies. It takes place at 9:00 am Eastern Standard Time (10:00 pm China Standard Time) on January 21, 2026. Stakeholders are encouraged to register now to secure their place in this informative webinar.
Cimarron Firearms to Exhibit at SHOT Show® 2026
Thu, Jan 08, 2026 14:00 EST
Heirloom-quality firearms on display, featuring the historically authentic U.S. Cavalry "Buffalo Soldier" Model, in Booth 10933 (VE2) at SHOT Show® 2026 in Las Vegas, Nevada. Cimarron Firearms , the premier name in authentic Old West firearm replicas, announced it will exhibit at SHOT Show® 2026 , taking place Jan. 20 - 23, 2026, at the Venetian Expo and Caesars Forum in Las Vegas, Nevada. Attendees can find an extensive selection of heirloom-quality pistols, rifles, and shotguns, highlighting the craftsmanship, fit, finish, and historical accuracy that have defined the brand for over four decades at Booth 10933 (VE2). Among the featured products will be the U.S. Cavalry "Buffalo Soldier" Model , a new offering that exemplifies Cimarron's uncompromising commitment to authenticity through meticulous historical research. It is inspired by the exceedingly rare 1 st Generation Colt Single-Action Army pistols inspected by U.S. Ordnance Department Principal Sub-Inspector in Charge Henry Nettleton. Cimarron has gone above and beyond to faithfully recreate the original Colt Single-Action Cavalry Model, incorporating Nettleton's distinctive inspection initials using the exact fonts, placements, and proof marks found on the originals. Chambered in .45 Colt, the Henry Nettleton Cavalry model features a 7 ½-inch barrel, standard blue finish, and walnut grips. What sets this firearm apart is its extraordinary historical accuracy. In 1878, Nettleton inspected and stamped approximately 3,000 pistols, uniquely placing his inspection marks on the left side of the hammer and trigger guard, an anomaly among U.S. Ordnance inspectors that remains unexplained to this day. Cimarron's recreation pays tribute to these scarce government-issued firearms, preserving the defining details that made them the weapon of choice for U.S. Cavalry troops. Watch Harvey discuss the fascinating history of this firearm in the Cimarron Firearms Presents: BOOM!!! With Mike Harvey series: https://youtu.be/GP0VCAgXcTo?si=3FOfI7IxK1NlK401 . "Historical authenticity is not a marketing term for us; it's our mission," said Mike Harvey, founder and CEO of Cimarron Firearms. "The U.S. Cavalry 'Buffalo Soldier' Model represents years of painstaking research and attention to detail. From the inspection stamps to the overall configuration, this firearm is as close as you can get to the original, and we're proud to debut it to the industry at SHOT Show." SHOT Show attendees are encouraged to visit Cimarron Firearms at Booth 10933 (VE2) to experience these heirloom-quality firearms firsthand and to take advantage of exciting Show Specials available during the trade show. The SHOT Show is owned by NSSF, the firearm industry trade association, and is restricted to the shooting, hunting, and outdoor trade professionals and commercial buyers and sellers of military, law enforcement, and tactical products and services ONLY. The SHOT Show is not open to the general consuming public (e.g., private visitors, hunters, sports shooters, members of hunting and sport shooting clubs, etc.). Proof of professional affiliation is required. For more information on Cimarron Firearms and accessories, visit www.cimarron-firearms.com. Keep up with the history and happenings at Cimarron on YouTube .
